Royal Caribbean is inviting cruisers to “come on down” for a chance to win big — even a brand-new car — with its newest game show at sea.
“The Price is Right — Everyone’s a Contestant” has officially debuted on Utopia of the Seas, after first launching on Star of the Seas. While the show is free to watch, guests who want to participate must pay to play, with entry fees starting at $15 USD.
To join in, participants will need a fully charged phone, but no Wi-Fi package is required. Players can compete for cash prizes and, in true Price is Right fashion, the possibility of winning a new car.
Royal Caribbean already offers a lineup of popular game shows — including the adults-only Crazy Quest, Love and Marriage Show, Majority Rules, and Battle of the Sexes — and the addition of The Price is Right — Everyone’s a Contestant gives cruisers yet another way to dive into the fun, whether they’re competing or cheering from the audience.
For now, the show is exclusive to Star of the Seas and Utopia of the Seas, and Royal Caribbean has not yet announced plans to bring it to the rest of the fleet.






