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Royal Caribbean’s New “Points Choice” Program

Frank Moriano by Frank Moriano
November 19, 2025
in Cruise News, Royal Caribbean
Reading Time: 4 mins read
Royal Caribbean’s New “Points Choice” Program

Royal Caribbean has taken a significant step forward with the introduction of its new Points Choice loyalty program. This innovative initiative is designed to enhance the experience for loyal guests, allowing them greater flexibility in how they spend their hard-earned points.

Members can now enjoy a broader range of rewards across various brands within Royal Caribbean’s portfolio. Whether you’re dreaming about an exciting cruise or looking to indulge in exclusive experiences, the Points Choice Program aims to cater to diverse preferences and lifestyles.

The versatility of this program stands out. Instead of being limited by traditional redemption options, members can explore new avenues that align with their travel aspirations. This fresh approach signals Royal Caribbean’s commitment to creating memorable journeys for every guest while celebrating loyalty through meaningful rewards.

How Points are Earned

Earning points in the new Points Choice Program is straightforward and rewarding. Every dollar spent on Royal Caribbean cruises translates into points that can be accumulated quickly.

Members earn additional rewards by booking excursions, dining experiences, or onboard activities. The more you explore and indulge, the faster your point balance grows.

Joining promotional events or participating in special campaigns can also boost your points. These limited-time offers provide excellent opportunities to enhance your earnings while enjoying various experiences aboard the ship.

Returning guests will find that loyalty pays off as well. With each cruise taken with Royal Caribbean, members not only enjoy their vacation but see their point totals climb higher too.

This flexibility creates an engaging experience for cruisers who wish to maximize their benefits while navigating exciting destinations worldwide.

How Points are Earned

Earning points in the new Points Choice Program is straightforward and rewarding. Every dollar spent on Royal Caribbean cruises translates into points that can be accumulated quickly.

Members earn additional rewards by booking excursions, dining experiences, or onboard activities. The more you explore and indulge, the faster your point balance grows.

Joining promotional events or participating in special campaigns can also boost your points. These limited-time offers provide excellent opportunities to enhance your earnings while enjoying various experiences aboard the ship.

Returning guests will find that loyalty pays off as well. With each cruise taken with Royal Caribbean, members not only enjoy their vacation but see their point totals climb higher too.

This flexibility creates an engaging experience for cruisers who wish to maximize their benefits while navigating exciting destinations worldwide.

 

Loyalty Across Brands

The Points Choice Program introduces a fresh approach to loyalty rewards. Members can now leverage their points across Royal Caribbeans other brands. This means that members can earn and redeem points not only for Royal Caribbean cruises, but also for vacations with sister brands such as Celebrity Cruises and Azamara Club Cruises. This opens up a wider range of vacation options for members to choose from.

To participate in the Points Choice Program, members will need to enroll in the program and link their loyalty accounts across brands. Once enrolled, members can start earning points on eligible bookings with any of the participating brands.

Points earned through the Points Choice Program can be redeemed for various rewards, including onboard credits, free shore excursions, specialty dining experiences, spa treatments, and more. Members can also choose to save their points for larger rewards such as free cruises or suite upgrades.

The program also offers a status match feature, allowing members to transfer their loyalty status from one brand to another. For example, if a member is a Diamond member with Royal Caribbean, they can request a matching Elite membership with Celebrity Cruises. This gives members access to even more benefits and perks when cruising with different brands.

Furthermore, the Points Choice Program offers exclusive promotions and discounts for members across all participating brands. This allows members to save even more on their dream vacations.

With the Points Choice Program, loyalty members

Imagine enjoying perks not just on Royal Caribbean cruises but also with other affiliated partners. This flexibility opens doors to unique experiences that enhance your travel adventures.

Whether it’s booking a stay at a luxurious hotel or indulging in fine dining, the possibilities are vast. You will find yourself rewarded beyond the ship’s deck.

This program aims to enrich customer engagement by allowing diverse spending options. It caters to different interests and preferences, making every point feel more valuable than ever before.

With this evolution in reward usage, members can design their own experiences tailored specifically to what they love most about traveling.

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